Nov. 2, 2009  

FSNE / AAJA / FPA Multimedia Workshop

The Florida Society of News Editors, in association with the Florida Press Association and the Asian American Journalists Association, will hold an all-day, multimedia skills workshop Saturday, Dec. 12 at the University of Miami School of Communication.

The workshop is open to all print, video and digital journalists and educators who are interested in building their multimedia toolbox. There will be all day sessions and partial day seminars taught by recognized Florida experts in their fields.

All day sessions include video for photographers, video basics (mac and pc), database reporting and multimedia graphics. Individual sessions include search engine optimization, social media tool kit, starting your own website, using Florida’s Sunshine laws, media law and the web, freelancing tips, how to do it all, and online story planning.

The all day sessions cost $50. Seminar program $35. Prices include continental breakfast, box lunch and refreshments. For registration and course information details go to

Here’s a list of the scheduled workshops:

Multimedia Tools – All Day sessions
(all start at 10:15 a.m. )

Video for Photographers Intermediate – All day training session in Final Cut Pro lab for photographers who are beginning to shoot and edit their own video.

Video Basic (mac) – All day training session in iMovie/ Final Cut Express to get folks started on their editing. You’ll leave with the ability to shoot and edit a clips, and put it on the web.

Video Basic (pc) – All day training session in Windows MovieMaker to get folks started on their editing. You’ll leave with the ability to shoot and edit a clips, and put it on the web.

Database Reporting – All day lab that starts with Microsoft Excel and builds to getting and using databases for reporting, putting them on you website, etc…. Rob Barry and Stephanie Rosenblatt.

Multimedia Graphics (10:15 – 2:30) – How to create graphics for the web. You will learn the basics of flash.

Blogger / Reporter / Editor Building Audience track

SEO and You – How make your work attractive to the search engines and drive readers to your website, blog or story.

The Social Media Tool Kit – How to use Facebook, Twitter and other sites to inform your journalism and market your work.

Free Web on the Cloud – How do I start a website? How to do everything from editing photos to video to live streaming without buying software or paying for server space.

Open Meetings and Public Records – You’re a blogger or freelancer taking on town hall or the community developer. What can you get, how should you get it, and how and when do you head to court.

Media Law and the Web – How far can you go with your reporting when you don’t have a big media organization behind you? What are best practices for digital publishing? What is fair use of sound, photos, video?

Freelancing for Fun and Profit – 10 great tips to make a living as a freelancer in the brave new world from someone who has worked in his underwear at home for 20 yeas. Jeff Zbar

How can I do it all / Online Story Planning Reporting, photo, audio, video? – Television appearances for print vets, and writing for broadcast reporters. How do you get it all done in a day? What’s the best way to tell the story; how do you decide whether to do a slideshow, or video, or include a database. Who should be in on the decision making. How long does this stuff take?

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